Previous |  Contents | Next Download the eBook Social media platforms encourage you to feed them constantly. Fair enough, they have the audience. But you need to feed yourself!  You’re lucky Photographers are fortunate in that their work generates rivers of desirable online content. You need to avoid giving away the Crown Jewels, and you need your clients’ permission to share, but your photography is a wonderful online resource. The ideal Things aren’t always ideal in the real world, but nevertheless… — Real friends are better than Facebook friends. To View More >>

Previous |  Contents | Next Download the eBook "Me me me! My favourite word." — Seth Godin The people paying Here’s the key thing about social photography. Those people in your viewfinder are paying your bills. All of your bills. And the images you take are more or less worthless to anyone else. What are your customers after? Why do they want their photographs taken? Actually, do they want their photographs taken? In social photography the trick is to understand that it’s not about the print, or the album, or the photography, or Photoshop, or what your peers think To View More >>

Previous |  Contents | Next Download the eBook There’s no room in this business for cynics. Ambassadors of Love Sure you love photography … but then this whole business is about love. Love and other emotional drivers — like the desire for connection, significance, family pride, and the human need to remember and be remembered. My Dad wanted a photo of my mother to fit in the breast pocket of his battle tunic in North Africa. Eighty years later I still have it. They married after the war. We have a few formal group photos. All us kids can do is try and judge what To View More >>

Previous |  Contents | Next Download the eBook "...There are those who serve the high end and those who serve the budget end of the market. And like most industries, if you don’t choose the high end, the low end will probably choose you." What I mean by " professional" When I talk about professional photographers I mean people who aim to make a living from their photography — pay the bills, buy a home, raise kids, enjoy a good life and save for retirement. We all do it differently, but you get the picture. I think people for whom it’s a side hustle — To View More >>

Albums are a blank canvas on which to express your personal style and taste, and we love seeing the variety that comes through the Bindery. This week's album caught our attention with its brightly coloured graffiti backgrounds and interesting design. When we asked Daniel if we could feature it, he shared with us the humorous, heartwarming story of how the couple first met – as told by them, from both sides. Talk about a meet-cute! It reminded us of something important — "It's not about the album, it's about the photography." … But dig deeper and it's To View More >>

Photographs are the most personal of gifts! Talking about Christmas and the holidays in October seems a little weird, but the holiday season does seem to start earlier every year – and when it comes to marketing, it pays to be prepared. The festive season is a great time to promote yourself to existing customers. You've spent all year taking photographs, so why not maximise the profit on each shoot with online galleries, product sales and special offers? We spoke to retiring Queensberry account manager Michelle about her tips for holiday promotions, and marketing pointers To View More >>

At Izo Photography, outsourcing frees up time to do the things they love. Photography is a form of self expression, and that's why Jimmy from Izo Photography fell in love with it. After picking up his partner Shona's old DSLR camera, and discovering it was for him, he began to pursue a career in professional photography, which he absolutely loves.   After "practice, practice and more practice", Jimmy's advice to photographers is to outsource work from as early on as possible. When Izo first started out they did everything themselves, but they soon To View More >>

THE DOLPHIN, THE GAZELLE, THE CHEETAH AND THE LION Originally published on The Candid Eye, what makes this post by James Yeats-Brown so compelling is that its passion comes from James' clients as much as from him. A lovely and revealing insight into the motivation behind family photography. - Ian When I arrived at Mike and Clare’s house, Mike was wielding a pen-knife in boy scout fashion and excitedly removing an old sepia photograph from a crumbling frame. The image depicted a formal group at a wedding, a family gathering posed in a static arrangement to allow To View More >>

1. Tell us a little about yourself, your photography business and what you do! I have a Bachelor of Design in Graphic Design. I did a bit of film photography in my last year of University, but it wasn't until I got a job working for the University of Auckland as a public relations photographer that I started to learn the craft of photography. It was there that I learnt about manual settings, studio lighting, editing etc. I photographed hundreds of events and people for the University. I learned how to interact with people when taking their photo, and how to get great photo-journalist shots. I To View More >>

Click the screenshots to view them full size Workspace is constantly evolving. If you haven't tried it lately you haven't tried it! This week we’re excited to announce that we’ve just upgraded Workspace slideshows for smartphones and tablets. On iOS and Android devices your image collections now display like mobile apps, which on iOS your customer can even install easily on their home screen. Scroll down for demos, and click the big gold button for an introductory offer! Here's the back story... From Day One our goal for Workspace has been to make it super-easy to host and display your To View More >>